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New Pack AD video – ‘So What’

Pack AD image

New Pack AD video – ‘So What’

Pack A.D. have just released a new video for “So What”. According to a media release, the Vancouver duo’s guitarist Becky Black claims the song is “based on a true story.” Drummer Maya Miller added “you know your friendship game is strong when you can get your friend to be naked in a video.”

Matt Leaf directed the video. Leaf is quoted as saying: “Honestly, from the second they offered me this video, I was over the moon. I thought Maya was kidding when she said she wanted me to make a horror/sci-fi themed video. How could this be possible? I’ve spent my career as a director wanting to make a name for myself in horror and sci-fi, but most of the labels and bands I work with are mainstream pop and want that Disney-style kinda video. I love Disney, and working for pop artists, don’t get me wrong, but my heart is in genre filmmaking. The video we made for ‘So What’ is an homage to so many influential horror and sci-fi films, and is extremely personal to me. I got to season the video with little love notes from all my favorite sci-fi films! They allowed me the opportunity to make the video of my dreams, and goddamn if this isn’t it.”

Video – The Pack A.D., “So What”:

The Vancouver-based band has scheduled a string of tour dates across Canada beginning with a two night stand in Vancouver on May 12. News of an upcoming album via Cadence Music will be announced soon.

The Pack AD at Live at Squamish

The Pack AD at Live at Squamish Aug 26 2012. Christopher Edmonstone photo.

The Pack A.D. spring 2016 tour dates:

May 12 – Vancouver, BC – The Cobalt
May 13 – Vancouver, BC – The Cobalt
May 26 – Nelson, BC – Spiritbar
May 27 – Calgary, AB – The Gateway
May 28 – Regina, SK – The Exchange
May 29 – Winnipeg, MB – Good Will Social Club
May 31 – Thunder Bay, ON – Crocks
Jun 2 – Sudbury, ON – The Townehouse
Jun 3 – Peterborough, ON – Red Dog
Jun 4 – Toronto, ON – Lee’s Palace
Jun 6 – Hamilton, ON – Mills Hardware
Jun 7 – London, ON – Call The Office
Jun 8 – Waterloo, ON – Starlight
Jun 10 – Ottawa, ON – House of TARG
Jun 11 – Kingston, ON – The Mansion
Jun 13 – Chicago, IL – Empty Bottle
Jun 14 – St. Paul, MN – Turf Club
Jun 16 – Saskatoon, SK – Bud’s On Broadway
Jun 16 – Red Deer, AB – Bo’s Bar
Jun 18 – Edmonton, AB – Brixx
Jun 21 – Spokane, WA – The Bartlett
Jun 22 – Portland, OR – Doug Fir Lounge
Jun 23 – Seattle, WA – Tractor Tavern

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