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Record Store Day in Vancouver

Superchunk at Zulu Records, Vancouver, Oct 13 2010. Skot Nelson photo

Superchunk at Zulu Records, Vancouver, Oct 13 2010. Skot Nelson photo

Preview – Record Store Day Vancouver featuring at interview with Zulu Records’ Grant McDonagh

– by Erin Hanson

In 2008, a few American record store clerks wanted to remind us all to support our local record stores – businesses which support the community in numerous ways yet are constantly under threat of closing down. So, they established Record Store Day, to be held on the third Saturday of April. In a very short time it’s a day that has come to be celebrated by record stores, musicians, and music fans the world over.

It looks like every record store in the city is partaking by hosting events. Expect new arrivals and releases especially for Record Day, some major sales, giveaways, and lots of live music. For a listing of events across Vancouver, see below.

Despite this growing global appreciation for all things record store, people still give me weird glances when I walk down the street clutching newly pressed vinyl. We might love our record shops, but just how much have CDs, mp3s, and Soundcloud pulled us away? I was recently able to sit down with Grant McDonagh, the owner of Zulu Records, and ask him about Record Store Day, how iPhones are changing our shopping habits, and whether record stores still serve as as community centres for music nerds.

Video – Kurt Vile at Zulu Records

Erin Hanson: Record Store Day is coming up this Saturday [April 16]. What does that mean to you?

Grant McDonagh: I donít know if I could capture it, but itís really fun. Thatís what it means. Itís a very busy day, the store is running fast, and it sort of captures the atmosphere of why record stores are important. When a record store is packed and thereís a real buzz itís just sort of a great source of, an exchange of ideas.

Iíve always compared record stores to a library, or book stores. You know, you go to the library, and you might be overwhelmed by all the books, but the librarian will point you in the right direction and you can get an idea of what youíre looking for. And to be a librarian, you donít just become a librarian. You go through years of training. So the librarians are essential to pointing people in the right direction, giving advice and so on, and frankly the good record store employees are kind of like librarians when it comes to music.

They can, not always, but we can somewhat whittle down what is good, what is recommended, what is a classic release. Itís just an exchange of ideas. You know, obviously with the Internet everybody can exchange ideas now, but for a record store, because weíve been doing this for so long, it was a central meeting place where you could find out what was going on in the underground music scene and also the popular pop culture music scene.

It was just a place, a destination, the buzz. And so Record Store Day is kind of a reminder for some people in this day and age that a record store isnít just a place that sells items. Itís sort of like a cultural meeting placeÖ thatís a longwinded answer.

EH: I like that. Thatís fantastic. Itís so true. It is sort of a cultural hub or a social hub for that.

GM: Right!

EH: So how are you celebrating record store day at Zulu?

GM: Iím working long hours personally [laughs]. No, we have two bands. We usually close at 6:30, but at that time we have two bands playing, No Gold and Yukon Blonde. And theyíll go on Ďtil at least 8 p.m. And throughout the day we have, obviously, a sale.

Itís going to be 33 1/3 % off everything, which is an insane sale.Well, CDs and records, not magazines or tickets. But new or used CDs, records, 7-inch, 12-inch, whatever.Thatís actually a really big sale, thatís almost like the biggest sale weíve ever done. And itís only for that one day of course, and itís going to be packed. Thatís 33 1/3 which is the RPM for a record, of course. People go ďWhy is it 33.3%?Ē Oh yeah, so weíre giving away tickets to some shows. Weíre gonna rent a turntable and spin some tunesÖ Weíre just gonna play music. Keep it simple.

Record Store Day Vancouver

Yukon Blonde (pictured at the Biltmore Cabaret, Sept 25 2010) plays Zulu Records April 16.

EH: Did you think that Record Store day would actually take off the way it has?

GM: No, it caught me a little off guard, and Iím grateful that it did. I really am. We did it last year and the year before and thought, wow, this is good! So yeah, itís great. It gets a bit of media attention, but it also, itís a great reminder, you know. Like, weíre here the other 364 days a year, right?

EH: Absolutely. About the records themselves: does vinyl still sell well?

GM: Vinyl does okay. Vinyl canít do everything and some people think vinylís saving the music business. Vinyl is a really great thing. It does sell well, it is certainly more consistent [than before]. The thing is that a lot of people intend to buy records but they actually donít because they already have a listening device with songs on it. In the old days you had to go to a record store.

Whether it be us or anybody else, like A&B Sound, Samís [Sam the Record Man], or the other specialty stores like Track and Odyssey and whatever, but nowadays you donít. So a lot of people are like, ďOh yeah, Iím going to go down to Zulu one day,Ē or Red Cat or Scratch or you know, Audiopile or something. I guess what Iím saying is that a lot of people want to have a lot of records but they already have enough music or else they have access to lots of music ¬†so, I donít know, the intent versus realityÖ I donít want to sound too jaded here. We have some real die-hard customers.

EH: Tell me about the shift from vinyl to digital music.

GM: One of the things that changed most is the packaging. Like the fact is, there is such brilliant packing, be it a poster or a gatefold cover. Theyíre works of art. I wonít say it was exactly 50 per cent of the equation, but when you think of certain records, like a lot of people have thousands of songs on their personal device or on their computer, but you donít get a visual image of the band. I mean, you might get a photo of the band in jeans and t-shirts, whereas when you think of the cover of the Beatles, Sergeant Pepper, the graphic comes to mind. Or Pink Floyd, Dark Side of the Moon.

Those are very extreme cases, but so many records at the time, until they stopped making records – when you think of almost any record from the Ď60s, Ď70s, or Ď80s, you can get an image for it. But in the nineties? The image is shrunken. [laughing] Now there is almost no image for a lot of bands. Well, there is, and there isnít. You could say, people now just judge on whether itís good or not, but itís kind of sad that the graphics got lost in the shuffle. Not in every case, Ďcause we know there are bands that, some of the records we have are incredible. Their packaging, they do a great job.

EH: Has there been a resurgence in vinyl at all?

GM: Yeah, the resurgence happened a few years ago. The public is conscious of it now. Letís say the low point for vinyl was in the early Ď90s. By the late Ď80s, the record companies, the majors in Canada pretty much stopped making them. By the early Ď90s, we whittled down our records to about three bins. Everybody wanted CDs and records werenít even selling then. Iíd say electronic music was the saviour for it. DJs kept vinyl alive. They donít get the credit they deserve. Itís funny because it was the DJs who kept their records, other than people like older gentlemen who bought records and kept on with it.

Yeah, thereís always been records, but I would say percentage-wise when you ask about a resurgence – weíve always sold records but I would say five years ago it was getting bigger.

EH: Has the social atmosphere of a record store changed as the musical formats have changed? Do people still come and hang out and chat about music? Or did that kind of change when mp3s came along?

GM: It has changed. People come into the store more informed. Theyíve done better research at home, theyíve also got their iPhone in front of them, their Blackberry or whatever, so I would say that the customers are way more knowledgeable at what they want. Everybody knows what they like. The staff are still like the librarians, theyíre still relied upon, so itís kind of strange. I mean the atmosphere – itís more of a weekend destination.

This is something thatís not written about a lot, but you could say what happened with the digitalizing of music 12 years ago or whenever, especially when iTunes started – the iPhone and all those personal devices absolutely changed shopping, period. People I donít think shop as much anymore. A lot of people are just very focused: ďI got this, thank you very much, goodbye.Ē And then they go from A to B to C to D. I think maybe thereís a little less strolling.

I think itís a sign of the times. People get inundated with e-mails, with texts, phone calls. ĎCause you know, everybody has a cell now, pretty much, almost everybody, and I think thatís really changed peoplesí patterns. So we do find that some customers donít hang around as long. Yet some do. So you know, itís a mixed bag. And itís different age groups. And I love looking out and seeing people in their teens, 20s, 30s, 40s, 50s, 60s, whatever, I like seeing the crossover of people. I like seeing people with adventurous tastes. And sometimes customers help other customers, you know what I mean? We donít even have to – other people help each other out, thatís kind of cool, I thought.

EH: Sharing music is a very good thing.

GM: Yeah. And thatís one thing too. Years ago people bought either dance music, or soul, or jazz. Nowadays people buy whatever. You see the different kinds of shoppers purchasing music by the same person, that youíve never seen before. You know? Thatís actually a sign of the times. So itís hard to predict what people will buy sometimes. Itís harder than ever, I would say.

EH: Tell me about where your record store is heading now.

GM: The thing I like about Zulu – we made some business cards years ago. We never had a slogan, and we did a few cards with silly slogans, and ultimately, the card that we kept referring to was Zulu: Record Store and Community Centre. And it was kind of true. People could just hang at the store. Frankly, that was more accurate than I thought at the time, meaning, if anything, we got the order wrong. It should be Zulu Records: Community Centre and Record Store.

Superchunk at Zulu Records, Vancouver, Oct 13 2010. Skot Nelson photo

Superchunk at Zulu Records, Vancouver, Oct 13 2010. Skot Nelson photo

It is a business, but it is about a place to hang. So we had a lot of in-stores, we had a lot of artists perform there. We just try to make it casual. Whenever I get confused, I just think, we need to keep it simple. What can we do to make it more fun?

Thatís the best way I can put it. And weíre very grateful for the store footage we have. The one thing Zulu has more than anybody is square footage. And you can do things with that square footage. Like when The xx played? There were hundreds of people there for that, it was incredible. And Billy Bragg, 250 people showed up. Weíve done some really good ones. So Saturday, weíre just going to have fun, and keep it casual. Come in, say hi, and have fun.

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